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Last modified: 01/21/2026

I. INTRODUCTION

The Attorneys On Retainer Association (“AOR”, “we”, “us”, or “our”) is committed to protecting the privacy of our online users (both affiliates and guests) (“you”) by adhering to this policy. We are sharing our Privacy Policy with you to provide a clear understanding of our commitment to your privacy and our methods for collecting and using information.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit AttorneysOnRetainer.us (“Website”). This Privacy Policy also explains our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy only applies to transactions made and data gathered on this Website, associated email, and SMS messaging services, but it does not apply to any other website.

By using the Website, communicating with us by email, or by otherwise submitting personal information to us, you agree to the terms of this Privacy Policy. You give your consent to the collection, storage, and use of personal information as explained in this Privacy Policy. This Privacy Policy is subject to change.

AOR is a nonprofit association backed by The Attorneys For Freedom Law Firm (“AFF”), an Arizona-based law firm. AOR is committed to its mission of supporting firearms and safety training and education and related causes, and members of AOR are also provided certain coverage benefits through AOR’s risk retention group, including legal defense of certain civil and criminal matters by AFF. Accordingly, some of the information provided to AOR and/or AFF is protected from disclosure by the attorney-client privilege and/or the work product doctrine. Other information provided to AOR is confidential, and AOR takes affirmative steps to keep that information confidential. This is further described in this document. For information on the rights of consumers under various state privacy laws, and our handling of Personal Information of residents of those states, please see the section titled “Privacy Rights for Residents of Certain States” below.

 

II. PERSONAL INFORMATION WE COLLECT

The Personal Information that we collect depends on the nature of the relationship we have with you. Below are some of the ways we may collect and use Personal Information and our legal or business purposes for doing so.

Users of our Website: We collect several types of information from and about users of our Website, including information that personally relates to or identifies you, such as your name, password, postal address, email address, home or mobile telephone number, or any other identifier by which you may be contacted online or offline.

For AOR members, this information may also include account-related data such as membership status, login activity, portal usage history, communication preferences, and records of interactions with member services or support.

When you visit our Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you interact with our Website, we collect information about the individual web pages or videos that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. This information does not include information that specifically identifies you, including your political and religious affiliations, age, gender, internet connection, organization or business name(s), internet connection speed, or connection speed.

Surveys, Email Communications, and Marketing: We send marketing emails to AOR members and Website visitors, such as to inform you about membership information, pages you viewed on our Website, and promotional events. Sometimes these emails contain surveys that ask for demographic information, including your age, geographic location, and gender. You may also sign up for our mailing lists by providing your email address. We refer to this information as “Marketing Information.” Email recipients may always opt out of any email category at any time by following the unsubscribe instructions included in the email message.

Emailing Us: We make reasonable efforts to respond to email messages requiring a response in accordance with our internal policies. If you email us, your message and email address will be forwarded to the appropriate department within AOR. We may choose to save this information.

Telephone and Support Communications: When AOR members or prospective members provide a phone number or otherwise engage with our support team, we may collect information related to those communications, such as the date and time of contact, the phone number used, the purpose of the communication, and notes or outcomes recorded by our team. If call recording or monitoring is used, we will provide notice as required by applicable law.

Information You Provide to Us: The information we collect on or through our Website may include information that you provide by filling out forms on our Website. This includes information provided at the time of registering to use our Website, signing up for newsletters or email notifications, posting material, or requesting further information. We may also request information from you when you report a problem with our Website. We may keep records and copies of your correspondence, including email addresses, if you contact us. We may collect your responses to surveys that we might ask you to complete for research purposes.

We may collect details of merchandise orders and other transactions you carry out through our Website or by phone, including the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website. We may also collect your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies: As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This may include details of your visits to our Website, such as traffic data, location data, logs, other communication data, and the resources you access and use on the Website.

We may collect information about your computer and internet connection, including your IP address, operating system, and browser type. The information we collect may automatically include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and deliver a better and more personalized service, by enabling us to:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Website according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Website.

 

III. COOKIES AND UNIVERSAL OPT-OUT MECHANISMS

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. These cookies may be placed by us or our service providers to manage and secure the Website (“first-party cookies”).

  • “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.

If you do not wish to be tracked via cookies, please decline cookie tracking when you visit the Website, or visit the help pages of your web browser to clear your cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For more information on how to manage cookies, including how to disable cookies, you may choose to visit unaffiliated third-party websites, such as https://allaboutcookies.org/how-to-manage-cookies. We are not responsible for and cannot guarantee the accuracy of the content provided on https://allaboutcookies.org.

You may also choose to install Universal Opt-out Mechanisms (UOOMs) on your browser. UOOMs are browser signals that indicate a user’s intent to opt-out of some uses of their Personal Information on websites they visit. If our site recognizes that your browser is expressing a UOOM, we will treat it as a request to opt-out of the sharing of your Personal Information and limit the use of your sensitive Personal Information collected by our site.

In some cases, we may not be able to link the UOOM of your browser to other Personal Information that we have collected from you by other means. To express your intent to opt-out of our processing of Personal Information that we may have collected from you outside of our Website for purposes other than managing your membership, please see the section titled “Privacy Rights for Residents of Certain States.”

Do Not Track: Although we will respond to UOOMs, please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser. We do not use these tracking technologies on pages where you enter sensitive personal or case-related information. For example, Meta Pixel and Google tags are not used on intake forms to join AOR, legal consultation pages, or any pages where you submit case details.

Links to Other Websites: Our Website may also contain links to third-party websites. These links are provided solely as a convenience to you and not as an endorsement by us of those websites. We are not responsible for the content of linked third-party websites and make no representations regarding the privacy practices, content, or accuracy of materials on third-party websites.

Tracking Technologies and Third-Party Pixels: We use certain third-party technologies, including tracking scripts, tags, and pixels, on our website to better understand site usage by AOR members and also to measure the effectiveness of our advertising programs in third-party platforms. These technologies collect information such as pages viewed, time spent on the site, device identifiers, and general location data. For information collected in advertising campaigns outside our Website, these tracking technologies include:

  • Meta Pixel: We use the Meta Pixel, provided by Meta Platforms, to measure and optimize the performance of our online advertising, including ads shown on Facebook and Instagram. The Meta Pixel collects aggregated and non-personal data such as pages viewed, device information, and interactions with public content. Meta may combine this information with other data it has collected for its own advertising and analytics purposes. Advertising on YouTube is supported through Google Ads and Google Analytics tracking technologies, which are described below.

  • Google Tracking Technologies: We also use tracking tools from Google, including Google Analytics (including GA4) and Google Ads conversion and remarketing tags, to understand site usage patterns and ad performance. These tools may collect non-identifying information such as traffic sources, pages visited, device types, and general location.

  • Reddit Pixel: We use the Reddit Pixel, provided by Reddit, Inc., to measure and improve the performance of advertising campaigns displayed on Reddit. The Reddit Pixel collects information such as pages viewed, interactions with content, device information, and general location data. Reddit may use this information in accordance with its own privacy policies to provide analytics and advertising services.

  • Snapchat Pixel: We use the Snapchat Pixel, provided by Snap Inc., to help measure the effectiveness of our advertising campaigns on Snapchat and to understand how users interact with our Website after viewing or engaging with Snapchat ads. The Snapchat Pixel may collect information such as page visits, interactions, device identifiers, and general location data. Snap may combine this information with other data it holds in accordance with its privacy practices.

  • TikTok Pixel: We use the TikTok Pixel, provided by TikTok Inc., to evaluate the performance of advertising campaigns on TikTok and to analyze Website interactions following engagement with TikTok ads. The TikTok Pixel may collect information such as pages viewed, actions taken on the Website, device information, and general location data. TikTok may use this information in accordance with its own privacy policies for advertising and analytics purposes.

  • X Pixel (formerly Twitter Pixel): We use the X Pixel, provided by X Corp., to measure the effectiveness of advertising campaigns on the X platform and to understand how users interact with our Website after engaging with X ads. The X Pixel may collect information such as pages viewed, interactions, device information, and general location data. X may use this information in accordance with its own privacy policies for advertising and analytics purposes.

Opt-Out and Consent: You may control how these technologies are used via your browser or by opting out of interest-based advertising:

 

IV. HOW INFORMATION HELPS BOTH YOU AND US

Information about you plays a key role in our ability to service your membership and also effectively promote the organization. We use information about you to present our Website and its contents to you so that we may:

  • Respond more accurately and efficiently to your requests.

  • Identify opportunities to give you more convenience by developing new services that may benefit you.

  • Provide you with the information you request from us.

  • Notify you about changes to our website or any products or services we offer or provide through it.

We may also use your information to contact you about certain topics, issues, or services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile.

Member Account Management and Retention: We may use Personal Information and usage data associated with your member account to support account continuity, member retention, and service improvement. This includes maintaining your account history, monitoring membership status, facilitating renewals, remembering user preferences, providing customer support, and ensuring uninterrupted access to member benefits and portal features. We will utilize this information to provide services and support in the event of a self-defense incident covered by the policy issued by our risk retention group, Attorneys For Freedom Risk Retention Group (“RRG”) and where required for RRG compliance. AFF utilizes this information in the event you contact us regarding a case or claim and will share it, as applicable, with local counsel AFF engages on your behalf pursuant to that RRG policy.

We may also analyze aggregated and individual account activity—such as logins, feature usage, content interactions, and support requests—to better understand how members engage with our services, to improve functionality, develop new offerings, identify service issues, and enhance the overall member experience.

Member Outreach and Transaction Support (including abandoned checkouts): We may use your contact information (including phone number) to contact you regarding your membership or transactions, such as assisting with account creation, completing registration or checkout steps you started but did not finish, confirming membership status, responding to questions, providing support, addressing technical issues, and sending service-related communications (e.g., billing, renewal, security, or policy updates). Where required by law, we will obtain consent before sending marketing calls or messages.

Service Providers and CRM Platforms: We use trusted third-party service providers to support our operations, including customer relationship management (CRM), membership administration, communications, analytics, and support services. These providers may process Personal Information on our behalf and only as necessary to perform services for us, subject to contractual confidentiality, data protection, and security obligations. One such provider is Salesforce, which we use to manage member accounts, track communications, support onboarding and retention efforts, and provide customer support.

 

V. SOCIAL MEDIA FEATURES

Our Website may include social media features such as the Facebook like button, Twitter (X), and share buttons. These features are interactive mini-programs and may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the Privacy Policy of the company providing them.

 

VI. HOW AND WHY WE DISCLOSE YOUR INFORMATION TO THIRD PARTIES

  • We may disclose aggregated information about our users and information that does not identify any individual.

  • We may disclose personal information that we collect, or that you provide, as described in this Privacy Policy.

  • We may disclose information to our RRG and AFF and/or other affiliated legal entities.

  • We may disclose information to contractors, organizations, service providers, and other third parties we use to support our operations.

  • We may disclose information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets. This may occur whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

  • We may disclose information to third parties to better and more accurately identify, market, and promote issues and causes if you have not opted out of these disclosures.

  • We may disclose information for any other purpose disclosed by us when you provide the information.

  • We may disclose information with your consent.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes unless consent is given. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also disclose your personal information to investigate and help prevent potentially unlawful activity that threatens the integrity of our Website or network, and to protect and defend our rights or property, or the rights or property of others. We may also disclose your personal information as required by courts or administrative agencies, and in connection with a financing, sale, merger, or reorganization of our business or assets. Any successor in interest to our business would acquire the information we maintain, including personally identifiable information, and may alter the terms of this Privacy Policy.

 

VII. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

Under our Privacy Policy, we may disclose information to investigate and defend against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of the services, or to protect the rights, property, or personal safety of AOR, our users, or others.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Disclosure of Your Information for Third-Party Advertising: If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by checking the relevant box located on the form on which we collect your data (e.g., the registration form, newsletter, or email alert signup). You can also always opt out by checking or unchecking the relevant boxes or by sending us an email with your request to marketing@attorneysforfreedom.com.

If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Telephone Communications: If you do not want to receive marketing-related phone calls from us, you may request to opt out by telling us during a call or by emailing marketing@attorneysforfreedom.com with your request and the phone number you would like us to suppress. Please note that even if you opt out of marketing calls, we may still contact you by phone when necessary for transactional or service-related reasons, such as account support, billing, fraud prevention, or security, and AFF may still contact you regarding legal representation as applicable.

 

VIII. HOW WE PROTECT YOUR PERSONAL INFORMATION

We maintain generally accepted industry standards to protect the Personal Information that we collect from unauthorized access or disclosure. We use administrative, technical, and physical safeguards designed to protect Personal Information, including, for example: multi-factor authentication; physical access restrictions; electronic access restrictions, and strong authentication protocols; access restriction policies; firewalls and anti-malware; and employee cybersecurity training. We also comply with the Payment Card Industry Data Security Standards that require merchants to implement security measures for credit card information. We never have access to your credit card information, as it is tokenized in accordance with the Payment Card Industry.

While we strive to protect your Personal Information and privacy, no data transmission or storage is 100% safe. We cannot guarantee or warrant the security of any information disclosed or transmitted to us and cannot be responsible for the theft, destruction, or inadvertent disclosure of Personal Information.

The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We kindly request that you do not share your password with anyone. We urge you to exercise caution when sharing information in public areas of the Website, such as message boards. The information you share in public areas may be viewed by any user of the Website.

The transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.

 

IX. INDIVIDUALS UNDER THE AGE OF 18

Our Website is not intended for children. Individuals under the age of 18 are not authorized to utilize our Website. We do not knowingly collect personal information from individuals under 18. If you are under 18, do not use the Website or provide any information through it, including through interactive features. If we learn we have collected personal information from an individual under 18, we will delete the information. If you believe we may have information from or about an individual under 18, please contact us at marketing@attorneysforfreedom.com.

 

X. PRIVACY RIGHTS FOR RESIDENTS OF CERTAIN STATES

This section contains additional information relevant to residents of certain states (listed below). This section is part of, and should be read in conjunction with, this entire Privacy Policy. This section also serves as our notice at collection for Personal Information collected online or that you submit by email or phone.

If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, you may have certain rights regarding the use of your Personal Information. This section of the Privacy Policy describes those rights and how you can exercise them. This is not legal advice. Not all state privacy laws provide equal privacy rights. While we endeavor to respond to all privacy rights requests, we reserve the right to limit our response if we determine that your request is fraudulent or made in bad faith, or if the law does not require it.

The right to notice that Personal Information will be collected: You have the right to request certain information about our collection and use of Personal Information over the past 12 months along with the general sources of that information, the purposes for which we collect it, the types of third parties to whom we have disclosed it and our criteria for how long to retain it.

Exercising your privacy rights: If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, and would like to make a request pursuant to any of the rights described in this section, please send an email to marketing@attorneysforfreedom.com.

 

XI. OPT-OUT POLICY

We may send you email communications containing informational or promotional materials. If you prefer not to receive such marketing or promotional emails from us, you may unsubscribe completely by emailing marketing@attorneysforfreedom.com. Please note that opt-out requests may take up to seventy-two (72) hours to process. Please also note that at times we may need to send you email communications that are transactional in nature, such as service or termination announcements or payment confirmations, which are communications you will not be able to opt out of.

If you are not a member of AOR and you would like us to remove your personally identifiable information from our database, please send a request to marketing@attorneysforfreedom.com.

We are not responsible for removing your personal information from the lists of any third-party services or other third parties who have previously been provided with your information in accordance with this notice.

 

XII. GOVERNING LAW, FORUM, AND VENUE SELECTION, WAIVER OF JURY TRIAL

This Privacy Notice and the rights and obligations hereunder shall be governed by, construed, and enforced in accordance with the substantive laws of the State of Arizona without regard to principles of conflicts of law. All matters in controversy related to this Privacy Notice. You shall be adjudicated in a court of competent jurisdiction in Maricopa County, Arizona, and you hereby consent to the personal jurisdictions of such courts.

YOU HEREBY WAIVE YOUR RIGHT TO A TRIAL BY JURY WITH RESPECT TO ANY CLAIM, ACTION OR PROCEEDING, DIRECTLY OR INDIRECTLY, ARISING OUT OF, OR RELATING TO, THIS PRIVACY NOTICE TO THE FULLEST EXTENT PERMITTED BY LAW.

 

XIII. CHANGES TO THIS PRIVACY POLICY

We may revise our Privacy Policy at any time. In the event of a change to this Privacy Policy, a revised Privacy Policy will promptly be posted to our Website, and the “Updated” date will be changed. Please revisit this page to familiarize yourself with the changes to the Privacy Policy. You agree to accept the posting of a revised Privacy Policy as described herein as actual notice to you of such revised Privacy Policy. Your continued use of our website after such posting constitutes consent to the collection and use of your information as described in the then-current Privacy Policy.

 

XIV. CONTACT INFORMATION

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: https://AttorneysOnRetainer.us/contact or call 480-455-5112. To register a complaint or concern, please email marketing@attorneysforfreedom.com.

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